About Our Founder & Director

Who Are We?

KeelerApp operates as a lean strategic consultancy with a humanist AI-first philosophy. Our core team is intentionally small & agile, built around expert leadership & enhanced through strategic partnerships with specialized talent according to project needs.

Know Our Founder & Director
Alexandra Bustos Frati
Agentic & Meaningful AI Crafter • Change Strategy & Digital Transformation Expert
«Designing conditions for other futures to become thinkable»

AI Strategy & Transformation Expertise

5+ years analyzing & designing digital transformation strategies based on AI, with 3+ years specifically crafting meaningful agentic AI systems that enhance rather than replace human decision-making. 15+ years in change strategy & structural transformation, studying organizational behavior & designing systems that navigate complex transitions.

My approach focuses on AI systems that steer with purpose – architectures that stabilize organizational navigation while preserving human agency & strategic control.

Institutional & Strategic Experience

Advisor to UNESCO, IDB, UNCTAD on digital transformation strategies & technology governance frameworks. Former legislative advisor (16 years Argentine Congress) specializing in structural change analysis & regulatory strategy. Strategic consultant for Google & Facebook on organizational transformation & policy development.

Deep expertise in behavioral analysis & change strategy design for complex organizations navigating transformation while maintaining operational coherence & strategic direction.

Academic Foundation

PhD in Social Sciences (Universidad de Buenos Aires, 2025), Master’s in Regional Integration Processes & Bachelor’s in Political Science (Universidad de Buenos Aires). 10+ years experience as university professor at Universidad de San Andrés & other institutions.

My doctoral thesis examines «International Regimes on Digital Trade: State Preferences over Regulatory Coordination in the WTO & Their Determinants (2017–2024)», analyzing why some states opt into exclusive digital trade negotiations (IDCCE) while others remain within traditional multilateral channels (PTCE).

Published researcher in international trade governance, digital policy, & technological diplomacy. Repository: Digital Trade Governance Research

🔗 References & Professional Links

Connect with Alexandra’s academic & professional work across different platforms & institutions.

📍 Madrid, Spain
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